How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 03.07.2025 05:10

How can a small local business with no marketing budget use social media to attract more customers?

Price

Perception

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Why are US customs agents so talkative? I cringed hard when a US customs agent asked me if I was on vacation. He doesn’t need to know why I went to another country as long as I am a U.S. citizen.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Processes

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

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People

Good marketing is doing this well.

Product

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